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Digital Ads Know Us Better Than We Know Ourselves
Brands and marketers are always looking for new ways to gain attention from consumers. Since the dawn of the digital age there has been a bigger and bigger push every year to reach consumers through...
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Local Search Marketing Strategies: Part 1
My previous blog post introduced a new series about local search marketing. Today we’ll dig right in! Let’s start with your business name. Does it say where you are located? If you operate nationwide...
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Digital Messaging: Just What The Doctor Ordered
Google and IBM recently unveiled an initiative allowing the Google Health site to connect to and stream data from medical devices like heart rate monitors and blood-sugar meters–updating information...
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Branding, ROI Go Hand-In-Hand For Newspapers
Recently I tried to look up breaking news in the Tampa Bay area, my old stomping ground. I searched for the moniker of one newspaper, then another. Each time, I got offered the same, generically-named...
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Local Search Marketing Strategies: Part 5–Going Mobile
Today’s smartphones are affordable for almost anyone these days, as competing handset makers strive to make devices that offer better-than-ever Web-browsing experiences on cell phones. What if you...
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Use Email Campaigns To Generate More Email Campaigns–And Conversions
Some marketers have only recently realized the importance of email. Others think it’s old hat. But true forward-thinkers are already taking their campaigns to the next level. A business blogger at the...
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mobileStorm’s New Carrier Pigeon Service Guarantees 100% Deliverability
(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm...
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Email and Video: The Peanut Butter Cups of Marketing (Part 1)
mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single...
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Email and Video: The Peanut Butter Cups of Marketing (Part 2)
Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of...
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